The One Show
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Category
Craft / Sound Design
Annual ID
OS_RA21_047M
About the Work
According to UN, Turkey is only years away from a water crisis. Research from 2018 showed that there was too little awareness on the issue, as people pursued everyday thoughtless habits, wasting water without concern. The brand, who offers saving water equals to a midsized lake in a year with its detergent, set out revive a diminished lake in order to provoke hope and to depict that individual efforts when combined can make a big difference. The lake chosen for this purpose is Kuyucuk Lake.
Kuyucuk, as declared by UN, is a lake of international importance. Home to 233 different species of birds, it is the only source of water for migrating birds with no alternative for miles around. It completely dried up two years ago. Equally devastated, are the inhabitants of the nearby Kuyucuk village mourning for the loss of their livelihood as silence replaced the joyful sounds of birds.
When the lake has started to revive, which means birds will be back soon too, we wanted to turn good news into an experience for the villagers. We created a 24-hour-long audio track based on 233 bird species that existed in Kuyucuk and their daily routines. We worked with experts, villagers and sound engineers to create a realistic track that would meme a regular day at the village before the lake dried.
There were two different mosques in the village. We used the minarets of the mosques as a medium to broadcast our audio file. It was the first time a Mosque became a medium. The whole experience was documented and made into a film. This film was then aired during the top TV show of Turkey to raise funds for the Kuyucuk project and to motivate people to save more water.
Kuyucuk, as declared by UN, is a lake of international importance. Home to 233 different species of birds, it is the only source of water for migrating birds with no alternative for miles around. It completely dried up two years ago. Equally devastated, are the inhabitants of the nearby Kuyucuk village mourning for the loss of their livelihood as silence replaced the joyful sounds of birds.
When the lake has started to revive, which means birds will be back soon too, we wanted to turn good news into an experience for the villagers. We created a 24-hour-long audio track based on 233 bird species that existed in Kuyucuk and their daily routines. We worked with experts, villagers and sound engineers to create a realistic track that would meme a regular day at the village before the lake dried.
There were two different mosques in the village. We used the minarets of the mosques as a medium to broadcast our audio file. It was the first time a Mosque became a medium. The whole experience was documented and made into a film. This film was then aired during the top TV show of Turkey to raise funds for the Kuyucuk project and to motivate people to save more water.
2021 Awards
Total Points: 3
Merit
Credits
Agency
Havas Turkey / Istanbul
PR / Marketing Agency
Cora Communications / İstanbul
Production Company
Depo Film / İstanbul
Post Production Company
ABT Istanbul / Istanbul
Art Director
Dilara Tuncer
Serhan Koçak
Sezgin Bulut
Chief Creative Officer
Ergin Binyildiz
Director
İpek Kent
Director of Photography
Burak Turan
Executive Creative Director
Volkan Dalkilic
Executive Producer
Ender Sevim
Motion Designer
Ahmet Erkul
Producer
Gözde Bilir
Hakan Atasoy
Sıla Salgın
Social Media Manager
Doğuş Savu
Sound Designer
Cagdas Yarman
Account Executive
Asya Biçer
İrem Aycı
İrem Pusal
Account Supervisor
Hare Lilya Ganiç
Branded Content Agency
Circus / İstanbul
Business Development Director
Ödül Özlü
Client Services Director
Berk Yılmaz
Deputy Director General
Ulaş Bozan
Digital Branded Content Agency
Contentine / İstanbul
Digital Experience Agency
3 Dots / İstanbul
Digital Group Head
Zihni Başsaray
Digital Media Director
Zeynep Satış
Digital Media Manager
Ege Esen
Digital Media Performance Specialist
Aybüke Başünal
Media Director
Nevin Nebioğlu
Media Group Director
Didem Demiralp
Media Manager
Tekin Timoçin
Media Planning & Buying
Adnan Bulut
Onur Güner
Media Supervisor
Tuğyan Şendil
Ülkü Şimşek Doğan
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