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Category
Social Post / Real-time Response
Annual ID
OS_SM21_063M
About the Work
Bernie Sanders’ simple and practical inauguration look became an instant meme all over the Internet. And since IKEA is the simple and practical expert, this was a perfect opportunity to create a branded meme about how to get the Bernie look in two simple steps.
Our post went online on January 22nd, just hours after the original photo and the first memes started flooding the internet.
In a matter of hours our post hit 2,5 times IKEA Greece’s average reach and soon got noticed all around the world.
Our meme made it into major websites like The Huffington Post, Vanity Fair, The Daily Record and many many others in every continent, reaching over 50M unique viewers.
All the media attention got our work to be featured in The Drum, Design Taxi and become Luerzer’s Archive Ad of the Week.
Our post went online on January 22nd, just hours after the original photo and the first memes started flooding the internet.
In a matter of hours our post hit 2,5 times IKEA Greece’s average reach and soon got noticed all around the world.
Our meme made it into major websites like The Huffington Post, Vanity Fair, The Daily Record and many many others in every continent, reaching over 50M unique viewers.
All the media attention got our work to be featured in The Drum, Design Taxi and become Luerzer’s Archive Ad of the Week.
2021 Awards
Total Points: 3
Merit
Credits
Agency
Ogilvy Greece / Athens
Art Director
Panos Pagonis
Chief Creative Officer
Panos Sambrakos
Creative Director
Katerina Androuli
Writer
Daphne Martinou
Account Director
Alexia Katsifou
Account Manager
Vivian Papazoglou
Business Unit Director
Matina Trigkidou
Client Services Director
Lena Lena Belibassaki
Traffic Manager
Peggy Antoniou
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