The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Craft - Direction / Single
Annual ID
OS_MI20_001G
About the Work
Since Apple introduced AirPods a few years ago, the wireless white earbuds have reached iconic status in popular culture, ranking at the top among the most memefied products out there. But most importantly, bridging the gap between technology and style. And with the arrival of the wireless charging case in 2019, the product experience got even more untethered. Bounce captures what it feels like to experience the extra burst of freedom provided by the even-more-wireless new AirPods. In the film, the whole environment of a city becomes a trampoline, turning a young man’s every day commute into a wonderful musical experience. In order to make the liberating feeling of the AirPods believable and real, we raised an entire set of a city six foot above the ground, which allowed us to choreograph and capture the performer’s moves in camera, without the help of VFX. An epical display of technical prowess. Along with the broadcast and online film, we created a series of bespoke online assets where the character of the film broke the fourth wall and literally bounced off the frame, wherever it was displayed.
2020 Awards
Total Points: 25
Gold Pencil
Credits
Agency
TBWA\Media Arts Lab / Los Angeles
Production Company
Pulse Films / Los Angeles
Post Production Company
Framestore / Los Angeles
Chief Creative Officer
Brent Anderson
Director
Oscar Hudson
Executive Producer
Brian O'Rourke
Randall Pomeroy
Davud Karbassioun
Darren Foldes
Group Creative Director
Arnau Bosch
Greg Greenberg
Music Supervisor
Josh Marcy
Peymon Maskan
Producer
Ian Kelly
Creative Team
Robbin Ingvarsson
Kako Mendez
Rohit Thawani
Saulo Mohana
Imen Soltani
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