The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Consumer - Immersive / Exhibitions
Annual ID
RE16003G
About the Work
http://thevoted.com/jordan/lastshot-design/ The Jordan Brand is iconic amongst teens, yet many are too young to have witnessed the glory days of Michael Jordan’s career. To celebrate its 30th Anniversary, the brand wanted to reestablish a connection with its performance roots. At NBA All-Star Weekend, ‘The Last Shot’ debuted: a fully immersive LED half-court that let fans virtually recreate two of MJ’s most iconic shots, or freestyle one of their own. As fans entered the 1,200 square foot space, they were surrounded by the visuals and audio from moments in MJ’s career. Depending on whether they chose the 1982 NCAA championship-winning shot, the 1998 game-winner that clinched his 6th NBA ring, or the 2015 freestyle shot – their environment morphed to feature an era-specific and reactive ‘live’ crowd, as well as detailed step-by-step moves on the court beneath them. Fans instantly received a personalized, sharable film of themselves, optimized for social media.
2016 Awards
Total Points: 25
Gold Pencil
Credits
Digital Agency
AKQA / San Francisco
Production Company
LOS YORK / Los Angeles
Echolab / Dublin
Creative Director
Dwayne Koh
Eamonn Dixon
Executive Creative Director
Stephen Clements
Sound Designer
Gavin Little
Creative Team
Daniel Grech
Dave Knoph
Will Sands
Dave Ruiz
Nicholas Mitrousis
Allison Gabrys
Jon Freshwater
Dexton DeBoree
Seth Epstein
Sean Dougherty
Martha Smith
Sean Sullivan
Nicholas Thomas
Scott Ludden
David Lanzenberg
Angela Ko
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