The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Consumer Magazine / Black and White: Full Page or Spread - Single
Annual ID
07132A
About the Work
In order to create some buzz before the release of the Nokia N91 music phone we created a somewhat odd character by the name of Pjotro. He loves music so much that he became music. A viral clip of his brake through performance on tv led to a site where you could explore his background and test his greatest innovation: The Musical Suit. A totally viral campaign with no media back up.
NOTE:
So, does the campaign work? Do the audience care and understand the message? Simply do this:
Go to www.google.com and type in: pjotro musical suit
How often do you get thousands of people to write and promote your campaign?
NOTE:
So, does the campaign work? Do the audience care and understand the message? Simply do this:
Go to www.google.com and type in: pjotro musical suit
How often do you get thousands of people to write and promote your campaign?
2007 Awards
Total Points: 5
Merit
Credits
Art Director
Richard Yu
Ronny Hsu
Boonseng Lim
Group Creative Director
Richard Yu
Ronny Hsu
Lion Tsai
Illustrator
Boonseng Lim
Kyo Chen
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