The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID
07140A
About the Work
The new Got Milk? campaign centers around the insight that everybody needs milk, no matter how young, old or what planet you're from. To generate buzz around the campaign, we decided to tell both sides of the story.
On one side the television and planetinneed.com chronicle a race of aliens who are trying to obtain the ëWhite Wonder Tonicí from what they have dubbed the Supreme One, ëDa Iryí ñ an unsuspecting dairy cow.
On cowabduction.com we see the viewpoint of the dairy farmers, who document their missing cow woes and warn others of these unexplained occurrences.
On one side the television and planetinneed.com chronicle a race of aliens who are trying to obtain the ëWhite Wonder Tonicí from what they have dubbed the Supreme One, ëDa Iryí ñ an unsuspecting dairy cow.
On cowabduction.com we see the viewpoint of the dairy farmers, who document their missing cow woes and warn others of these unexplained occurrences.
2007 Awards
Total Points: 5
Merit
Credits
Art Director
Mark Harricks
Creative Director
Philip Andrew
Illustrator
Ben Lewis
Writer
James Godfrey
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