The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID
07138A
About the Work
For the release of Adobe Creative Suite 2.3, we had one simple rule: speak to designers in their own language. So instead of talking about all the technical capabilities of the Adobe software package, we decided to show them in as visually compelling a context as possible. This led us to the Creative Mind siteóan abstract representation of the mental universe inside a designerís head. Filled with ideas, inspiration, a touch of absurdity, and examples-a-plenty of how Adobe software can bring it all to life.
2007 Awards
Total Points: 5
Merit
Credits
Art Director
Goh Wee Kim
Creative Director
Farrokh Madon
Illustrator
Lay Leng (Procolor)
Photographer
Jonathan Tay
Writer
Andrew McKechnie
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