The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID
07152A
About the Work
Ampíd Mobile wanted to communicate that thereís more stuff in an Ampíd phone, with hundreds of content partners and millions of hours of content. A great way to illustrate this was with something else thatís packed with sweet goodness ñ a piÒata. So we developed a site where Users are invited to pound a huge phone-shaped piÒata. When it opens, anything and everything falls out ñ from bullriders to chickens. And to add to the fun, a Mariachi band provides a festive, genre-bending soundtrack. Itís edgy, random, and engages an entertainment-starved audience while showing the breadth of the Ampíd offering.
2007 Awards
Total Points: 5
Merit
Credits
Art Director
Adam Livesey
Creative Director
Gareth
Rob Lessing
McLennan
Photographer
Clive Stewart
Writer
Matthew Brink
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