The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID
07144A
About the Work
Synopsis
In an old castle, a huge room is dominated by a complex trap, protecting a precious chalice of Stella Artois. There are six ways of disarming the trap, equally challenging to the mind. The user can challenge a friend to a duel, if he or she manages to unravel the trap, Belgian tradition requires that you honour them with a Stella Artois at a venue of their choice.
In an old castle, a huge room is dominated by a complex trap, protecting a precious chalice of Stella Artois. There are six ways of disarming the trap, equally challenging to the mind. The user can challenge a friend to a duel, if he or she manages to unravel the trap, Belgian tradition requires that you honour them with a Stella Artois at a venue of their choice.
2007 Awards
Total Points: 5
Merit
Credits
Art Director
Alex Martín
Group Creative Director
Jürgen Krieger
Quim Crespo
Photographer
Jordi Bernabé
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