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Category
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID
07162A
About the Work
Cacique is a rum brand. In Spanish "Cacique" is the name given to the leaders in some Amazon tribes. The campaign in Spain has a mysterious cacique or cham·n as the main character.
The focus of the campaign that launches the brand is a short film spread online and offline. Simultaneously, a rumour appears on the internet. This rumour hints that the short film contains a mystery hidden in one of the frames. The rumour is true: if you click in the short film in a certain moment, it becomes interactive.
The focus of the campaign that launches the brand is a short film spread online and offline. Simultaneously, a rumour appears on the internet. This rumour hints that the short film contains a mystery hidden in one of the frames. The rumour is true: if you click in the short film in a certain moment, it becomes interactive.
2007 Awards
Total Points: 5
Merit
Credits
Art Director
Bruce Harris
Liam Wielopolski
Creative Director
Graham Warsop
Michael Blore
Photographer
Michael Meyersfeld
Writer
Noelle Liskay
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