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Category
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID
07165A
About the Work
The brief was to showcase Wranglerπs latest range of basic cut jeans. The
target audience was males between 18-30 years old. These were guys looking
for a well-cut and straightforward pair of jeans without the unnecessary
extras. In the current market there has been a huge influx of jeans that
have multiple zips, pockets for every gadget conceivable, badges and
over-the-top stitching patterns. Wrangler wanted to simplify things by
getting back to the basics.
target audience was males between 18-30 years old. These were guys looking
for a well-cut and straightforward pair of jeans without the unnecessary
extras. In the current market there has been a huge influx of jeans that
have multiple zips, pockets for every gadget conceivable, badges and
over-the-top stitching patterns. Wrangler wanted to simplify things by
getting back to the basics.
2007 Awards
Total Points: 5
Merit
Credits
Art Director
Goh Wee Kim
Creative Director
Farrokh Madon
Illustrator
Lay Leng (Procolor)
Photographer
Jonathan Tay
Writer
Andrew McKechnie
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