The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID
07176A
About the Work
The perception consumers had about Ana Maria's mini cakes was that they were tasty, but had little filling. In truth this was an incorrect perception, and it was precisely our task to show that in that dough there was much more filling than people imagined.
2007 Awards
Total Points: 5
Merit
Credits
Art Director
Fernando Reis
Creative Director
adriana cury
danilo janjacomo
Danilo Martins
Illustrator
Stephen Biesty
Writer
Marcelo Padoca
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