The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Collateral / P.O.P. and In-Store - Single
Annual ID
07022A
About the Work
Artline Pens 'RED'
A reliable writing and drawing tool, Artline Pens can be found in the shirt pockets and table drawers of many students and working professionals. In this instance, the aim was to communicate the long-lasting ink of the pens. Rather than say it, the advertising decided to take a more demonstrative approach. Using captivating visuals in-store, the intention was to lure in potential buyers until they discovered the product benefit.
A reliable writing and drawing tool, Artline Pens can be found in the shirt pockets and table drawers of many students and working professionals. In this instance, the aim was to communicate the long-lasting ink of the pens. Rather than say it, the advertising decided to take a more demonstrative approach. Using captivating visuals in-store, the intention was to lure in potential buyers until they discovered the product benefit.
2007 Awards
Total Points: 15
Silver Pencil
Credits
Art Director
K C Chung
Creative Director
Hwa & Szu
Designer
- -
Illustrator
K C Chung
Photographer
Allen Dang
Writer
Eddie Azadi
Related Awards
