The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID
07298A
About the Work
The challenge was to get an unpleasant message to people who don't want to hear about it.
The Solution: - to get under the radar of the plublic and the polititicians by using an everyday item - Ketchup sachets - to demonstrate the horrific nature of living in a landmine affectedy country and just how common this horror is. Over 50,000 sachets were produced and distributed in fast food outlets, restaurants, bars and pubs. The idea created a stir. Not bad for a packet of sauce.
The Solution: - to get under the radar of the plublic and the polititicians by using an everyday item - Ketchup sachets - to demonstrate the horrific nature of living in a landmine affectedy country and just how common this horror is. Over 50,000 sachets were produced and distributed in fast food outlets, restaurants, bars and pubs. The idea created a stir. Not bad for a packet of sauce.
2007 Awards
Total Points: 5
Merit
Credits
Art Director
Emmanual Bougneres
Creative Director
Nick Worthington
Photographer
Paul Jones
Writer
Guy Denniston
Matthiew Elkaim
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