The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Public Service/Political Print / Outdoor and Posters - Single
Annual ID
07312A
About the Work
In order to raise awareness around World First Aid Day, realistic, life-sized decals of fallen people were placed at the bottom of movie theatre stairwells during the Toronto International Film Festival. At first glance, one saw an unconscious individual in need of help. On closer inspection, however, a small sign that read ìKnow what to doî and the Red Cross logo became visible. Red Cross workers were also on hand to distribute First Aid packages and encourage people to enroll in first aid classes. This simple idea was able to generate both national and international press as well increase enrollment numbers for the Red Cross.
2007 Awards
Total Points: 5
Merit
Credits
Art Director
Hylton Mann
Creative Director
Dan Pawych
Photographer
Frank Hoedl
Writer
Andy Linardatos
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