The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Public Service/Political Television / Single
Annual ID
07354T
About the Work
The primary objective of the campaign was to convince people that it is never acceptable to speed under any circumstances by convincing drivers that even low level speeding can have disastrous affects and that large numbers of people are injured on our roads every day, by illustrating the difference just 5km/h difference in travelling speed can potentially cause in terms of injury to a pedestrian.
2007 Awards
Total Points: 5
Merit
Related Awards
