The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Consumer Television / Over :30 - Single - max. :90
Annual ID
07395T
About the Work
Objective: Toyota prides in its corporate spirit and advanced technology that protect their customers. We wanted to make strong appeal of Toyota's corporate identity to the customers in all nations.
Solution: We decided to communicate Toyota's corporate identity through the spirit of Japanese hospitality and sensitivity with a touch of humor by humanizing Toyota car driven by its customer. The image is successfulÇåÇô followed by the copy, "human touch."
Result: This tvc was openly welcomed by many viewers from all over the world.
Solution: We decided to communicate Toyota's corporate identity through the spirit of Japanese hospitality and sensitivity with a touch of humor by humanizing Toyota car driven by its customer. The image is successfulÇåÇô followed by the copy, "human touch."
Result: This tvc was openly welcomed by many viewers from all over the world.
2007 Awards
Total Points: 5
Merit
Credits
Production Company
Stink
Hakuhodo Product's
Art Director
Hideyuki Tanno
Kahori Nakatani
Creative Director
Hideyuki Tanno
Tetsuya Tokimatsu
Masahiko Ishii
Director
Ne-o
Writer
Tetsuya Tokimatsu
Agency Producer
Yasuyuki Kubota
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