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Category
Consumer Television / :30/:25 - Single
Annual ID
07424T
About the Work
To increase milk consumption which has been declining over the recent years, strategically focused on a primary target of the milk category: teenagers living in Tokyo. Strengthen the presence to establish its status as a peer group buddy" by strategically exposing their day-to-day issues correlating with the milk category. Because information Savvy teenagers have a tendency to resist message being forced on them.
2007 Awards
Total Points: 5
Merit
Credits
Production Company
Dentsu Tec Inc. / Tokyo
Art Director
Osamu Sasanuma
Creative Director
Yuya Furukawa
Yoshimitsu Sawamoto
Director
Atsushi Sanada
Writer
Sohei Okano
Miwako Hosokawa
Agency Producer
Shigeno Nakada
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