The One Show

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2007 One Show - Advertising

Tide

Agency Saatchi&Saatchi Los Angeles / Torrance, CA

Client Toyota Motor Sales, USA, Inc.

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Category

Consumer Television / :30/:25 - Single

Annual ID

07433T

About the Work

Itís a beautiful day on a rocky beach, as captured by a local surf-cam, when a kayaker pulls up in his Toyota Tacoma and paddles out to sea.



While the driver is off kayaking, the Tacoma, parked along the shore, is overcome by a violent tide surge. The car is shaken, twisted and brutally beaten among the jagged rocks and swirling surf. When the tide recedes, the Tacoma is left right where it started and the kayaker returns. He drives off without the slightest suspicion of what his truck has been through.

2007 Awards

Total Points: 5

Merit

Credits

Production Company

harvest

Art Director

ACD Dino Spadavecchia

Group Creative Director

Steve Chavez
ECD Harvey Marco

Director

Baker Smith

Writer

greg farley
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