The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Category
Consumer Television / Commercials of var. length - Campaign
Annual ID
07458T
About the Work
This campaign seeks to bridge the gap between our viewers' id and ego. How do our viewers define themselves? More and more, it's via the mix of individual truth and posturing that comes from iTunes playlists, MySpace pages, blogs, cellphone ringtones, etc. ìDefine Yourselfî seeks to relate, hopefully with some subtlety, to the "nicheyness" of our viewers in ways funny and poignant.
2007 Awards
Total Points: 5
Merit
Credits
Production Company
MTV On-Air Promos
Art Director
Ted Pauly
Director
Ted Pauly
Writer
Ted Pauly
Agency Producer
Sheree Shu
Related Awards
