The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2007 One Show - Advertising

Smith & Schmidt

Agency Springer & Jacoby / Hamburg

Client Mercedes-Benz


Cinema or Non-Broadcast / Single

Annual ID


2007 Awards

Total Points: 5



Production Company

Tony Petersen Film GmbH

Art Director

Murray White


Murray White

Agency Producer

Hermann Krug
Mirco Seyfert

Creative Director

Murray White
Tobias Ahrens
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