The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Outdoor / Outdoor - Campaign
Annual ID
08195A
About the Work
Task:
To make the parking aid Park Distance Control known through an eye-catching and humorous campaign.
Concept:
Visualising the functional usefulness of the parking aid.
Target group:
All Volkswagen drivers and potential new customers.
To make the parking aid Park Distance Control known through an eye-catching and humorous campaign.
Concept:
Visualising the functional usefulness of the parking aid.
Target group:
All Volkswagen drivers and potential new customers.
2008 Awards
Total Points: 5
Merit
Credits
Art Director
Gen Sadakane
Tim Stübane
Group Creative Director
Bert Peulecke
Stefan Schulte
Photographer
David Cuenca
Writer
Jan Hendrik Ott
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