The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2008 One Show - Advertising

Reverse

Agency Leo Burnett Ltd / Hong Kong

Client Zoo Records

Category

Collateral / P.O.P. and In-Store - Campaign

Annual ID

08226A

About the Work

To further reinforce the implication that Zoo Records sells music that is "recommended", we chose to use an element that is typically featured on the cover of a CD °V a record sticker.

2008 Awards

Total Points: 5

Merit

Credits

Art Director

Martin Tong
Leo Yeung

Creative Director

Connie Lo
Brian Ma

Photographer

Kai Wing Kwan

Writer

Alfred Wong
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