The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2008 One Show - Advertising

Repeats

Agency Ogilvy Johannesburg / Johannesburg

Client DStv

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Category

Collateral / Posters - Campaign

Annual ID

08251A

About the Work

This campaign highlights the fact that the History Channel sometimes shows repeats. This is not necessarily because they repeat their programming, but rather because history has an uncanny way of repeating itself.



The campaign uses strikingly similar snapshots from different moments in history, bringing the idea of "history repeating" to life, finished off with the wry line: "Unfortunately, we do show repeats"

2008 Awards

Total Points: 5

Merit

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