Objective:

TW1 is a digital weather channel with forecasts for Germany and Austria. Our task was to boost awareness of the channel and highlight the fact that it is also available on the satellite ìAstra Digitalî.



Concept:

The TW1 logo and tagline were printed on the inside of white umbrellas. They were then opened and affixed to balconies with their handles facing outwards so that the tagline inside was visible: ìTW1. Your weather channel on Astra Digital.î In this environment, passers-by had to look twice before they could tell the umbrellas from the real satellite dishes.



Target Audience:

Satellite-TV viewers in Hamburg