The One Show
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Category
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID
08263A
About the Work
Te objective was to increase the number of eye donors so we made magazine ads, poscards and posters with the old "Before-After" concept, but in this case, "Before" was writen in Braille. People couldn't help passing their finger over the embossed Braille letters to feel what's it like being blind.
2008 Awards
Total Points: 5
Merit
Credits
Art Director
Esteban Sacco
Manuel Techera
Creative Director
Manuel Techera
Esteban Sacco
Ignacio Zuccarino
Enrique Codesido
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