The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2008 One Show - Advertising

Population by pixel

Agency HAKUHODO C&D / tokyo

Client WWF Japan

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Category

Public Service/Political Print / Outdoor and Posters - Campaign

Annual ID

08032A

About the Work

Endangered wildlife is nothing new, a widely known fact. What is not known is how serious it actually is. So we used pixels to represent the current population. To show in pictures that they are disappearing literally. As the population dwindles so do the pixels making the picture blur, and disappear calling for immediate action.

2008 Awards

Total Points: 25

Gold Pencil

Credits

Art Director

Yoshiyuki Mikami

Creative Director

Nami Hoshino
Yoshiyuki Mikami

Writer

Nami Hoshino
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