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2008 One Show - Advertising

Small change, big difference

Agency Saatchi & Saatchi Amsterdam / Amstelveen

Client Cordaid Mensen in Nood (Cordaid People in Need)

Category

Public Service/Political Print / Outdoor and Posters - Campaign

Annual ID

08301A

About the Work

Cordaid People in Need help people in distress due to disasters of nature, poverty, war or other disasters. First with emergency help, but when that help has been given and all media attention has disappeared, People in Need supply ñ together with local staff and organizations ñthe basis for structural improvements in the future.

The campaign puts everyday purchases into perspective in order to make a clear statement; the emergency help you can offer with just a few Euros can literally mean a difference between life and death for people in need.

2008 Awards

Total Points: 5

Merit

Credits

Creative Director

Magnus Olsson

Photographer

Carl Stolz
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