The One Show
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Category
Public Service/Political Television / Single
Annual ID
08314T
About the Work
Whudafxup with labeling people? Why are we asking? Because back in the 1980s, tobacco companies labeled African Americans as ìless educated, prefer malt liquor and have problems with their own self esteem.î So, assuming that this must be true because it was written in a tobacco company document, Derrick arranged an interview with African American movie star Nick Cannon. His goal? Find out how Nick's problems with self-esteem and his malt-liquor use impact his ability to cope with the rigors of his job and the trappings of stardom.
2008 Awards
Total Points: 5
Merit
Credits
Production Company
Vice Films
Art Director
Mike Costello
John Parker
Creative Director
Pete Favat
Alex Bogusky
John Kearse
Tom Adams
Director
Eddy Moretti
Agency Producer
Rupert Samuel
Chris Kyriakos
Related Awards
