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Category
Consumer Radio / Single
Annual ID
08327R
About the Work
Our approach was to get the target audience to think of playing a musical instrument as easier than it seemed, and hence encourage sales. We focussed on drums rather than any other instruments because our surveys in the Cape Town metropole showed that drums were the more popular choice.
2008 Awards
Total Points: 5
Merit
Credits
Production Company
Play Play
Creative Director
Ivan Johnson
Writer
Ivan Johnson
Agency Producer
Gina Howse
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