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Category
Consumer Radio / Single
Annual ID
08340R
About the Work
Combos are crunchy pretzels filled with a cheesy center, making them the ultimate guy food. This led us to the line ìCombos: what your mom would feed you if your mom were a manî, and also to the character Man Mom: a manly mother who feeds her sons only Combos. For this Combos radio campaign, the goal was to inform consumers that Combos come in a variety of flavors, dispelling the popular misconception that they only have one or two flavors.
2008 Awards
Total Points: 5
Merit
Credits
Art Director
Jeff Anderson
Creative Director
Gerry Graf
Ian Reichenthal
Scott Vitrone
Writer
Isaac Silverglate
Agency Producer
Laura Rosenshine
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