The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2008 One Show - Advertising

Magic

Agency Saatchi & Saatchi New York / New York

Client JC Penney

Category

Consumer Television / Over :30 - Single - max. :90

Annual ID

08367T

2008 Awards

Total Points: 5

Merit

Credits

Production Company

MJZ

Art Director

Lea Ladera
Menno Kluin

Agency Producer

Colin Pearsall

Director

Nicolai Fuglsig
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