The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Consumer Television / :30/:25 - Single
Annual ID
08393T
About the Work
Las Vegas is adult freedom to be or do what you canít or wonít at home. Itís
a a special place where you are not only encouraged to let loose but given
permission to as well. That being said, we like the viewer to do the work as
to what really happened on the trip here. Thatís why we only give the
before, after or small snippets of the during.
The work in this series plays off the curiosity of the consumer as to what
really happens on trips to Las Vegas. The first piece is a ìWhat Happens
Here Stays Here,î ad featuring a man who really doesnít want a psychic
looking into what he may have done here. To complement this we created a
psychic, Vic Visionary, whoís major claim is his ability to tell you what
happens in Vegas. He had his own television ads, web site and print ads.
Consumers who visited the site could ask questions and get answers to their
queries. Of course, these answers have fun with the brand and with the
person asking the questions.
The overall campaign did exactly what we thought it would by tapping into
strong consumer emotions to create additional excitement for the brand.
a a special place where you are not only encouraged to let loose but given
permission to as well. That being said, we like the viewer to do the work as
to what really happened on the trip here. Thatís why we only give the
before, after or small snippets of the during.
The work in this series plays off the curiosity of the consumer as to what
really happens on trips to Las Vegas. The first piece is a ìWhat Happens
Here Stays Here,î ad featuring a man who really doesnít want a psychic
looking into what he may have done here. To complement this we created a
psychic, Vic Visionary, whoís major claim is his ability to tell you what
happens in Vegas. He had his own television ads, web site and print ads.
Consumers who visited the site could ask questions and get answers to their
queries. Of course, these answers have fun with the brand and with the
person asking the questions.
The overall campaign did exactly what we thought it would by tapping into
strong consumer emotions to create additional excitement for the brand.
2008 Awards
Total Points: 5
Merit
Credits
Production Company
Hungry Man
Art Director
Diane Vafi
Creative Director
Arnie DiGeorge
Randy Snow
Director
Scott Vincent
Writer
Diane Vafi
Agency Producer
Don Turley
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