The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Consumer Television / :20 and Under - Single
Annual ID
08414T
About the Work
In Canada, drug regulations prevent us for saying what a product does. Yet our brief was to communicate that Viagra equals great sex. So we invented a language- one that relies on intonation and a globally recognizable word- Viagra.
2008 Awards
Total Points: 5
Merit
Credits
Production Company
Partizan LA
Radke Films
Art Director
Jason Hill
Group Creative Director
Zak Mroueh
Ron Smrczek
Director
Eric Lynne
Writer
Michael Murray
Agency Producer
Jennifer Mete
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