The One Show
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Category
Consumer Television / Under $50K Budget - Single
Annual ID
08421T
About the Work
We've been trying to show off the full performance of the Luv Dmax 4x4 through visually impact print & outdoor campaign, but this climate coincidence was the perfect chance to put this visual impact on a TV spot under the established campaign performance concept: "make your own road", and it was made with" home video" material from a casual watcher during this incredible hailstorm.
2008 Awards
Total Points: 5
Merit
Credits
Art Director
Cesar Meza
Creative Director
Armando Rico
Samuel Estrada
Designer
Camilo Canizarez
Writer
Fernando Gomez
Armando Rico
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