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Category
Non-Broadcast / Campaign
Annual ID
08074T
About the Work
Snickers is a dense candy bar packed with peanuts, nougat, chocolate and caramel, making it more substantial than other candy bars. Because of this, we arrived at the tag line Feast because a Snickers is a feast all by itself. For the campaign, we developed a road-trip campaign featuring five historical characters who all love to feast: a Viking, a pilgrim, a Polynesian, a Roman, and Henry VIII. They all have one thing in common: they love to feast on Snickers bars.
2008 Awards
Total Points: 15
Silver Pencil
Credits
Art Director
Jeff Anderson
Mark Schruntek
Creative Director
Gerry Graf
Ian Reichenthal
Scott Vitrone
Agency Producer
Jason Souter
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