The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2008 One Show - Advertising

Self Destruct

Agency Colenso BBDO / Auckland

Client Deadline Express Couriers


Innovation in Advertising & Marketing / Innovative Use of Marketing - Single

Annual ID


2008 Awards

Total Points: 5



Production Company

Rollercoaster Design

Creative Director

Richard Maddocks


Simon Redwood

Agency Producer

Paul Courtney
Rebecca Holt

Content Strategist

Andrew Reinholds

Digital Artist / Multimedia

Mark Addy
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