The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2008 One Show - Advertising

Plastic Cup

Agency Clemenger BBDO Melbourne & CSM Melbourne / Melbourne

Client Foster's Group/Carlton Draught


Integrated Branding / Integrated Branding Campaign

Annual ID


2008 Awards

Total Points: 5



Production Company

Prime Cuts


Ant Keogh


Jonnie Morris

Agency Producer

Karolina Bozajkovska

Digital Artist / Multimedia

Craig Stuart
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