The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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About the Work
Brief: You are four times more likely to give up cigarettes if you use the range of support services on offer from the National Health Service (free gum, inhalers, counseling, helpline, patches). Our brief was to communicate this fact to people who have decided to try and quit.
Solution: Use the interactive nature of online advertising to let people act out the proposition ñ in other words, let people destroy packets of cigarettes in a variety of different ways.
Solution: Use the interactive nature of online advertising to let people act out the proposition ñ in other words, let people destroy packets of cigarettes in a variety of different ways.
2008 Awards
Total Points: 5
Merit
Credits
Art Director
Sam Ball
Dave Bedwood
Designer
Wai Tai Li
Programmer
Dave Cox
Writer
Sam Ball
Dave Bedwood
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