The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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About the Work
Brief: Emirates use the endline ìKeep discoveringî to sum up their philosophy on travel: you get the most out of travel by getting off the beaten track, exploring and experiencing things that you might ordinarily miss out on. Our brief was to encapsulate this spirit through an online advertising campaign.
Solution: The ads open with an unbranded piece of film. If people are interested in it and choose to explore it, they will be guided by the cursor towards a hotspot. Rolling over the hotspot switches the film to the point of view of someone directly experiencing the subject. By excluding people who donít have a sense of curiosity, we know that people who do see the reveal will relate to the spirit of ìKeep discoveringî. All the footage was shot bespoke for online advertising formats.
Solution: The ads open with an unbranded piece of film. If people are interested in it and choose to explore it, they will be guided by the cursor towards a hotspot. Rolling over the hotspot switches the film to the point of view of someone directly experiencing the subject. By excluding people who donít have a sense of curiosity, we know that people who do see the reveal will relate to the spirit of ìKeep discoveringî. All the footage was shot bespoke for online advertising formats.
2008 Awards
Total Points: 5
Merit
Credits
Art Director
Sam Ball
Dave Bedwood
Designer
Wai Tai-Li
Director
Matt Beecroft
Writer
Sam Ball
Dave Bedwood
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