The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
You have exceeded your allotted number of views.
For full access to our extensive awards archive
Members Login Here
For full access to our extensive awards archive
Members Login Here
About the Work
Continue to provoke debate and discussion on the topics of body image, beauty pressure, and self-esteem.
Target: Women, mothers, girls of all ages.
Background: Body image is a serious global issue among girls and women. Eating disorders are rampant, plastic surgery is on the rise; diabetic girls arenít taking their insulin in order to lose weight. Every magazine and message reinforces every womanís failure to measure up.
The Dove One Minute Film Project began in 2006 with ìEvolutionî and ìDaughtersî. The online films highlighted the impact of beauty culture on young girls, and offered the Dove Self-Esteem Fund workshops as a tool to counteract the negative effects.
Solution:Keep the issue on the front burner by continuing the One Minute Film series.
ìEvolutionî was hard to follow; we had to be relevant and thought-provoking.
ìOnslaughtî, is our most controversial film, condensing a yearís worth of beauty pressures into one riveting minute, juxtaposed with the unblemished innocence of 7-yr old girls.
Itís had almost 150,000,000 media impressions; hundreds of bloggers, journalists, radio and TV hosts have engaged in the discussion. Like ìEvolutionî, ìOnslaughtî has become content for news and talk shows like Good Morning America and Today in the US, Breakfast Television in Canada, Sky News in the UK, among others. It was 4th on Timeís Top 10 of 2007, among Newsweekís best TV ads of the year, despite never running on TV and voted #1 ad of the year in USA Todayís readersí poll.
Target: Women, mothers, girls of all ages.
Background: Body image is a serious global issue among girls and women. Eating disorders are rampant, plastic surgery is on the rise; diabetic girls arenít taking their insulin in order to lose weight. Every magazine and message reinforces every womanís failure to measure up.
The Dove One Minute Film Project began in 2006 with ìEvolutionî and ìDaughtersî. The online films highlighted the impact of beauty culture on young girls, and offered the Dove Self-Esteem Fund workshops as a tool to counteract the negative effects.
Solution:Keep the issue on the front burner by continuing the One Minute Film series.
ìEvolutionî was hard to follow; we had to be relevant and thought-provoking.
ìOnslaughtî, is our most controversial film, condensing a yearís worth of beauty pressures into one riveting minute, juxtaposed with the unblemished innocence of 7-yr old girls.
Itís had almost 150,000,000 media impressions; hundreds of bloggers, journalists, radio and TV hosts have engaged in the discussion. Like ìEvolutionî, ìOnslaughtî has become content for news and talk shows like Good Morning America and Today in the US, Breakfast Television in Canada, Sky News in the UK, among others. It was 4th on Timeís Top 10 of 2007, among Newsweekís best TV ads of the year, despite never running on TV and voted #1 ad of the year in USA Todayís readersí poll.
2008 Awards
Total Points: 5
Merit
Credits
Production Company
Worldwide Production Services
Steam Films
Art Director
Tim Piper
Mike Kirkland
Stuart Campbell
Creative Director
Janet Kestin
Nancy Vonk
Director
Tim Piper
Writer
Tim Piper
Mike Kirkland
Agency Producer
Brenda Surminski
Music / Sound
Vapor Music
"La "Breeze" performed by Simian
Related Awards
