The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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About the Work
Letsgreenthiscity.com was created as part of PG&Es Green This City campaign to help San Francisco become the greenest city in the nation. PG&E wanted a site that could act as a user manual to help San Francisco residents integrate more environmental practices into their lives.
We thought the best way to effectively deliver the environmental message was to avoid the stodgy look and feel of other educational sites. We created a site that combines a series of real world messages to drive green activity, told and supported by creative live action and animated shorts. The videos were seeded online across user-generated content sites driving traffic back to letsgreenthiscity.com, where users find information on how to immediately engage in a greener lifestyle.
We thought the best way to effectively deliver the environmental message was to avoid the stodgy look and feel of other educational sites. We created a site that combines a series of real world messages to drive green activity, told and supported by creative live action and animated shorts. The videos were seeded online across user-generated content sites driving traffic back to letsgreenthiscity.com, where users find information on how to immediately engage in a greener lifestyle.
2008 Awards
Total Points: 5
Merit
Credits
Production Company
Mekanism
Art Director
Richard Krowlewicz
Troy Cooper
Creative Director
Ian Kovalik
Designer
Stella Lai
Director
Ian Kovalik
Information Architect
Krister Olssen
Programmer
Krister Olssen
Writer
Lee Einhorn
Agency Producer
Jason Harris
Lindsay Fa
Lauren Becker
Digital Artist / Multimedia
Emmett Feldman
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