The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Craft - Editing / Editing
Annual ID
BE16115M
About the Work
The North Face’s first global campaign “Never Stop” focuses on changing the way people think about exploration. Exploration is not only about scaling the South Pole, crawling through a dark cavern, or paddling through a remote jungle. Exploration is finding the thing you love and relentlessly pursuing it. The spot we created for The North Face’s “Never Stop” campaign is intended to inspire people to feel alive and discover their own explorer’s spirit. Along with an original music track that is full of joyful harmonies over the tension that conveys the vastness of the outdoors, various scenes within the spot expand upon the idea of exploration beyond the physical by including soul-shaping experiences, cultural and intellectual discoveries, and artistic expression. Whether it's a little girl exploring a museum, an astronomer exploring the heavens, or a climber in Burma, "Never Stop" is about persevering until you find that moment of exhilaration.
2016 Awards
Total Points: 5
Merit
Credits
Agency
Mekanism / San Francisco
Production Company
Sister / San Francisco
Native Pictures / Los Angeles
The Mill / New York
One Union / San Francisco
Travis & Maude / Los Angeles
Spy Post / San Francisco
Executive Creative Director
Tommy Means
Sound Designer
Andy Greenberg
Writer
Michael Grant
Cinematographer
Mattias Rud
Creative Team
Michael Zlatoper
Anna Boyarsky
Emily Brody
Gregory Reese
Music / Sound
David Wittman
Related Awards
