The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
You have exceeded your allotted number of views.
For full access to our extensive awards archive
Members Login Here
For full access to our extensive awards archive
Members Login Here
Category
Public Service/Cultural Institutions/Educational / Banners - Dynamic
URL
Click to launch
Annual ID
08268N
About the Work
Brief: To create a campaign to warn parents about the dangers at home. The client requested that the campaign would be remembered for its clear and direct explanations.
Solution: A campaign was created to demonstrate dangers lurking in each corner of the home and the care that must be taken with children.
Results: The piece had a click rate of 3.7% of all users that accessed sites which hosted the banner.
Solution: A campaign was created to demonstrate dangers lurking in each corner of the home and the care that must be taken with children.
Results: The piece had a click rate of 3.7% of all users that accessed sites which hosted the banner.
2008 Awards
Total Points: 5
Merit
Credits
Production Company
fliperama
Art Director
fabiano de queiroz
Creative Director
adriana cury
miguel genovese
fabio matiazzi
Designer
andre castilho
Programmer
rafael moreira
Writer
matheus tapioca
Related Awards
