The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Public Service/Cultural Institutions/Educational / Banners - Dynamic
URL
Click to launch
Annual ID
08085N
About the Work
Brief: The clientís main objective was to raise the internet userís awareness about poverty and form new opinions.
Solution: The strategy was to create a film in the format of 3-D animation, putting people close the realities and difficulties of poverty, the Ctrl+z action on the keyboard was used by players every time an error was made.
Result: The piece had a high click rate of 4.8% of users that visited sites where it was present.
Solution: The strategy was to create a film in the format of 3-D animation, putting people close the realities and difficulties of poverty, the Ctrl+z action on the keyboard was used by players every time an error was made.
Result: The piece had a high click rate of 4.8% of users that visited sites where it was present.
2008 Awards
Total Points: 10
Bronze Pencil
Credits
Production Company
nu Young
Art Director
max chanan
Creative Director
adriana cury
miguel genovese
max chanan
Designer
andre castilho
diego silva
Programmer
rafael moreira
Writer
Marcelo Pignatari
Music / Sound
cromossonica
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