The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Apple
Client
Title
Category
Award
Points
Share Your Gifts
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles
Client: Apple
Category: Short Form Video / Single
Points: 25.0
Welcome Home
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MJZ / Los Angeles
Client: Apple
Category: Long Form Video / Single
Points: 25.0
Welcome Home
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MJZ / Los Angeles
Client: Apple
Category: Music Videos
Points: 25.0
Share Your Gifts
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles
Client: Apple
Category: Craft - Visual & Audio Craft / Animation
Points: 25.0
Welcome Home
Agency: MJZ / Los Angeles + TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles
Client: Apple
Category: Online Films & Video / Long Form - Single
Points: 25.0
Welcome Home
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MJZ / Los Angeles
Client: Apple
Category: Innovation in Film
Points: 25.0
Welcome Home
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MJZ / Los Angeles
Client: Apple
Category: Craft - Direction / Single
Points: 25.0
Welcome Home
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MJZ / Los Angeles
Client: Apple
Category: Craft - Use of Music / Licensed / Adapted Music
Points: 25.0
Three Minutes
Agency: TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles
Client: Apple
Category: Long Form Video / Single
Points: 15.0
Make Something Wonderful
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MPC Advertising / Los Angeles
Client: Apple
Category: Television & VOD / Long Form - Single
Points: 15.0
Welcome Home
Agency: Final Cut / Los Angeles + TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MJZ / Los Angeles
Client: Apple
Category: Craft - Editing / Single
Points: 15.0
Share Your Gifts
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles
Client: Apple
Category: Craft - Animation / Single
Points: 15.0
Share Your Gifts
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles
Client: Apple
Category: Music Videos
Points: 10.0
Share Your Gifts
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles
Client: Apple
Category: Craft / Animation
Points: 10.0
Behind the Mac
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + Exile Edit / Los Angeles + MPC Advertising / Los Angeles
Client: Apple
Category: Integrated Campaign
Points: 10.0
Welcome Home
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MJZ / Los Angeles
Client: Apple
Category: Craft - Cinematography / Single
Points: 10.0
A Little Company
Agency: Apple / Cupertino + Furlined / Los Angeles
Client: Apple
Category: Short Form Video / Single
Points: 2.0
Share Your Gifts
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles
Client: Apple
Category: Craft - Visual & Audio Craft / Music
Points: 2.0
Share Your Gifts
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles
Client: Apple
Category: Craft / Art Direction
Points: 2.0
Color Flood
Agency: MJZ / Los Angeles + Apple / Cupertino
Client: Apple
Category: Television & VOD / Long Form - Single
Points: 2.0
Unlock
Agency: Apple / Cupertino + Furlined / Los Angeles + MPC / Los Angeles + Final Cut / Los Angeles
Client: Apple
Category: Television & VOD / Long Form - Single
Points: 2.0
Behind the Mac
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + Exile Edit / Los Angeles + MPC Advertising / Los Angeles
Client: Apple
Category: Television & VOD / Long Form - Single
Points: 2.0
Share Your Gifts
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles
Client: Apple
Category: Television & VOD / Long Form - Single
Points: 2.0
Memory
Agency: Apple / Cupertino + Rattling Stick / Los Angeles + The Mill / Los Angeles
Client: Apple
Category: Online Films & Video / Long Form - Single
Points: 2.0
Homework
Agency: Apple / Cupertino + Smuggler / Los Angeles + Rock Paper Scissors / Los Angeles
Client: Apple
Category: Online Films & Video / Long Form - Single
Points: 2.0
A Little Company
Agency: Apple / Cupertino + Furlined / Los Angeles
Client: Apple
Category: Online Films & Video / Long Form - Single
Points: 2.0
Share Your Gifts
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles
Client: Apple
Category: Cinema Advertising
Points: 2.0
Unlock
Agency: Apple / Cupertino + Furlined / Los Angeles + MPC / Los Angeles + Final Cut / Los Angeles
Client: Apple
Category: Craft - Direction / Single
Points: 2.0
A Little Company
Agency: Apple / Cupertino + Furlined / Los Angeles
Client: Apple
Category: Craft - Direction / Single
Points: 2.0
Better You
Agency: Apple / Cupertino + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + The Mill / Los Angeles
Client: Apple
Category: Craft - Editing / Single
Points: 2.0
Hokey Pokey
Agency: Exile Edit / LA + Apple / Cupertino + MJZ / Los Angeles
Client: Apple
Category: Craft - Editing / Single
Points: 2.0
Unlock
Agency: Final Cut / Los Angeles + Furlined / Los Angeles + Apple / Cupertino + MPC / Los Angeles
Client: Apple
Category: Craft - Editing / Single
Points: 2.0
Unlock
Agency: MPC / Los Angeles + Furlined / Los Angeles + Apple / Cupertino + Final Cut / Los Angeles
Client: Apple
Category: Craft - Visual Effects / Single
Points: 2.0
A Little Company
Agency: Apple / Cupertino + Furlined / Los Angeles
Client: Apple
Category: Craft - Use of Music / Licensed / Adapted Music
Points: 2.0
Behind the Mac
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + Exile Edit / Los Angeles + MPC Advertising / Los Angeles
Client: Apple
Category: Out-of-Home / Billboards & Transit - Campaign
Points: 2.0
Behind the Mac
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + Exile Edit / Los Angeles + MPC Advertising / Los Angeles
Client: Apple
Category: Extended Campaign - Posters & Out of Home
Points: 2.0
Client:
Apple
Title:
Share Your Gifts
Category:
Short Form Video / Single
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Apple
Title:
Welcome Home
Category:
Long Form Video / Single
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Apple
Title:
Welcome Home
Category:
Music Videos
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Apple
Title:
Share Your Gifts
Category:
Craft - Visual & Audio Craft / Animation
Award:
2019 Digital Craft Gold Pencil
Points:
25.0
Client:
Apple
Title:
Welcome Home
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Gold Pencil
Points:
25.0
Client:
Apple
Title:
Welcome Home
Category:
Innovation in Film
Award:
2019 Film Gold Pencil
Points:
25.0
Client:
Apple
Title:
Welcome Home
Category:
Craft - Direction / Single
Award:
2019 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Apple
Title:
Welcome Home
Category:
Craft - Use of Music / Licensed / Adapted Music
Award:
2019 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Apple
Title:
Three Minutes
Category:
Long Form Video / Single
Award:
2019 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Apple
Title:
Make Something Wonderful
Category:
Television & VOD / Long Form - Single
Award:
2019 Film Silver Pencil
Points:
15.0
Client:
Apple
Title:
Welcome Home
Category:
Craft - Editing / Single
Award:
2019 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Apple
Title:
Share Your Gifts
Category:
Craft - Animation / Single
Award:
2019 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Apple
Title:
Share Your Gifts
Category:
Music Videos
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Apple
Title:
Share Your Gifts
Category:
Craft / Animation
Award:
2019 Design Bronze Pencil
Points:
10.0
Client:
Apple
Title:
Behind the Mac
Category:
Integrated Campaign
Award:
2019 Integrated Bronze Pencil
Points:
10.0
Client:
Apple
Title:
Welcome Home
Category:
Craft - Cinematography / Single
Award:
2019 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Apple
Title:
A Little Company
Category:
Short Form Video / Single
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
Apple
Title:
Share Your Gifts
Category:
Craft - Visual & Audio Craft / Music
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
Apple
Title:
More in the making
Category:
Branding / Logo
Award:
2019 Design Merit Award
Points:
2.0
Client:
Apple
Title:
Share Your Gifts
Category:
Craft / Art Direction
Award:
2019 Design Merit Award
Points:
2.0
Client:
Apple
Title:
Color Flood
Category:
Television & VOD / Long Form - Single
Award:
2019 Film Merit Award
Points:
2.0
Client:
Apple
Title:
Unlock
Category:
Television & VOD / Long Form - Single
Award:
2019 Film Merit Award
Points:
2.0
Client:
Apple
Title:
Behind the Mac
Category:
Television & VOD / Long Form - Single
Award:
2019 Film Merit Award
Points:
2.0
Client:
Apple
Title:
Share Your Gifts
Category:
Television & VOD / Long Form - Single
Award:
2019 Film Merit Award
Points:
2.0
Client:
Apple
Title:
Memory
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Merit Award
Points:
2.0
Client:
Apple
Title:
Homework
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Merit Award
Points:
2.0
Client:
Apple
Title:
A Little Company
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Merit Award
Points:
2.0
Client:
Apple
Title:
Share Your Gifts
Category:
Cinema Advertising
Award:
2019 Film Merit Award
Points:
2.0
Client:
Apple
Title:
Unlock
Category:
Craft - Direction / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Apple
Title:
A Little Company
Category:
Craft - Direction / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Apple
Title:
Better You
Category:
Craft - Editing / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Apple
Title:
Hokey Pokey
Category:
Craft - Editing / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Apple
Title:
Unlock
Category:
Craft - Editing / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Apple
Title:
Unlock
Category:
Craft - Visual Effects / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Apple
Title:
A Little Company
Category:
Craft - Use of Music / Licensed / Adapted Music
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Apple
Title:
Behind the Mac
Category:
Out-of-Home / Billboards & Transit - Campaign
Award:
2019 Print & Outdoor Merit Award
Points:
2.0