The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Apple
Client
Title
Category
Award
Points
The Underdogs
Agency: Smuggler / Los Angeles + Apple / Cupertino + a52 / Los Angeles + Work Editorial / Los Angeles
Client: Apple
Category: Short Form Video / Single
Points: 2.0
Caught on Camera
Agency: Apple / Cupertino + Imposter / LA
Client: Apple
Category: Long Form Video / Single
Points: 2.0
Opening Film. Apple Event March 2019 launching Apple TV+
Agency: BUCK / Los Angeles + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Craft / Art Direction
Points: 2.0
Client:
Apple
Title:
The Underdogs
Category:
Short Form Video / Single
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Apple
Title:
Caught on Camera
Category:
Long Form Video / Single
Award:
2020 Branded Entertainment Merit Award
Points:
2.0