The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Apple
Client
Title
Category
Award
Points
The Storytellers
Agency: Park Pictures LLC / New York
Client: Apple
Category: Craft - Direction / Single
Points: 2.0
This Watch Tells Time
Agency: Apple / Cupertino + Reset Content / LA + Exile / LA + Electric Theatre Collective / London
Client: Apple
Category: Craft - Writing / Single
Points: 2.0
Wind Tunnel
Agency: Apple / Cupertino + Cabin / LA
Client: Apple
Category: Craft - Editing / Single
Points: 2.0
This Watch Tells Time
Agency: EXILE / Santa Monica + Apple / Cupertino + RESET / Santa Monica + Electric Theatre Collective / London
Client: Apple
Category: Craft - Editing / Single
Points: 2.0
The Underdogs
Agency: Apple / Cupertino + Smuggler / LA + Work / LA + A52 / LA
Client: Apple
Category: Use of Music / Original Music
Points: 2.0
Introducing iPhone 11
Agency: Apple / Cupertino + Somesuch / LA + Cosmo Street / LA + Framestore / LA
Client: Apple
Category: Use of Music / Licensed / Adapted Music
Points: 2.0
Shot on iPhone 11 Pro - CNY - Daughter
Agency: TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Use of Technology
Points: 2.0
Client:
Apple
Title:
The Storytellers
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Apple
Title:
This Watch Tells Time
Category:
Craft - Writing / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Apple
Title:
Wind Tunnel
Category:
Craft - Editing / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Apple
Title:
This Watch Tells Time
Category:
Craft - Editing / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Apple
Title:
The Underdogs
Category:
Use of Music / Original Music
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Apple
Title:
Introducing iPhone 11
Category:
Use of Music / Licensed / Adapted Music
Award:
2020 Moving Image Craft Merit Award
Points:
2.0