The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Apple
Client
Title
Category
Award
Points
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc.
Category: Use of Vertical Video
Points: 45.00
The whole working-from-home thing
Agency: Apple + SMUGGLER + Work Editorial + a52
Client: Apple
Category: Innovation & Transformation / Innovation in Lockdown
Points: 21.00
AirPods Pro—Snap
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc.
Category: Editing / Single
Points: 9.00
iPhone 12 - Make Movies Like The Movies
Agency: Apple + Somesuch / Los Angeles
Client: Apple
Category: Cinematography / Single
Points: 9.00
AirPods Pro — Jump
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc.
Category: Direction / Single
Points: 3.00
An Apple Original | ATV+
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc.
Category: Writing / Single
Points: 3.00
Over Sharing
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc.
Category: Writing / Single
Points: 3.00
Journey into Sound - AirPods Max
Agency: Apple + Method + Iconoclast
Client: Apple
Category: Visual Effects / Single
Points: 3.00
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Use of Vertical Video
Award:
2021 Moving Image Craft Gold Pencil
Points:
45.00
Client:
Apple
Title:
The whole working-from-home thing
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Moving Image Craft Silver Pencil
Points:
21.00
Client:
Apple, Inc.
Title:
AirPods Pro—Snap
Category:
Editing / Single
Award:
2021 Moving Image Craft Bronze Pencil
Points:
9.00
Client:
Apple
Title:
iPhone 12 - Make Movies Like The Movies
Category:
Cinematography / Single
Award:
2021 Moving Image Craft Bronze Pencil
Points:
9.00
Client:
Apple, Inc.
Title:
AirPods Pro — Jump
Category:
Direction / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.00
Client:
Apple, Inc.
Title:
An Apple Original | ATV+
Category:
Writing / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.00
Client:
Apple, Inc.
Title:
Over Sharing
Category:
Writing / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.00