The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Editing / Single
Annual ID
OS_MI21_017B
About the Work
AirPods Pro have the ability to switch from Active Noise Cancellation to Transparency mode. However, it was difficult for consumers to understand how it worked. So, we created a film that visually demonstrated the feature. Using all practical lighting to create two different worlds in one location.
2021 Awards
Total Points: 9
Bronze Pencil
Credits
Agency
TBWA\Media Arts Lab / Los Angeles
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